From pro
quarterback

to King of Hydration

Despite being an athlete his entire life, Matt Flynn didn’t give much thought to the impact of sweating until his time as a quarterback for the Green Bay Packers. There, he formed a relationship with a top athletic nutritionist who created a tailored hydration regimen for Matt by studying his own sweat. The new protocol was such a game-changer for Matt’s performance that it inspired him to make a product just as effective and available to everyone.

Matt made it his mission to design a product that hydrated better, was better for you, and is easier to use than other electrolyte mixes on the market. With a team of sweat scientists, Ph.D. researchers, and flavor experts, Matt spent two years evaluating, testing, and tweaking his master formula.